Dubai, United Arab Emirates, 22 March 2023

UK-based payments consultancy has announced a collaboration with IMEA, an information and technology company headquartered in Dubai.

The partnership between and IMEA marks the beginning of an exciting new era in the payments, with both organizations sharing a deep passion for advancing this field. By combining their expertise and capabilities, the partnership will span across three areas: payments consultancy & strategy, education & training, and content creation & visual design, bringing joint value to merchants, Fintechs, and banks in Europe, the Middle East, Africa, and Asia regions.

Payments Consultancy and Strategy

In the consultancy and strategy space, IMEA clients will benefit from’s exclusive expertise and insights in designing an optimal payments strategy. This will include bespoke payments optimization projects, orchestration projects, market research and regulatory monitoring, project management, setting up new payments facilities, licensing support, and RFP/RFI.’s modular service offering is adapted to the specific requirements of each client, ensuring that their interests are always placed first. With a focus on core payments expertise, is able to provide tailored solutions to unlock new opportunities and enhance product propositions.

Payments Training and Education

The collaboration between and IMEA Digital University and FinTechX Community is set to bring a range of new and exciting opportunities to clients across Europe, the Middle East, Africa and Asia region seeking to expand their knowledge and expertise in payments. These exclusive education and training programs will provide clients with the core knowledge and insights necessary to enhance their payment strategies and unlock new opportunities in a rapidly evolving market.’s simplified visual approach to demystifying complex payments topics has already created a new proposition stream in their business, owing to the overwhelming demand for their content. With the combination of IMEA’s expertise in the region and’s unique approach, clients can expect to receive exclusive and innovative training programs that cater to their specific needs.

By working together, and IMEA Digital University will offer a comprehensive approach to learning and development that is tailored to clients’ bespoke requirements, ensuring that they receive the most relevant and up-to-date information on payments trends and technologies.

This partnership is set to advance the field of payments and support the growth of the industry in Europe, the Middle East, Africa, and Asia.


Content Creation and Visual Design

Clients of IMEA Measurement and Analytics will benefit from the access to’s refreshing infographics approach. This will allow them to visualize the data in a clear and compelling way. The use of infographics has become increasingly popular in recent years, as they provide a visually attractive and easy-to-understand way of presenting complex information. By tapping into’s unparalleled expertise in designing infographics, clients of IMEA will be able to leverage survey findings and research insights to create highly powerful and effective communications materials that can be used for a variety of purposes, such as public relations and marketing campaigns.

“We’re excited to be collaborating with IMEA to support businesses in designing payments strategies that meet their bespoke requirements and drive growth,” said Sandra Mianda, Founder of “With our core payments expertise and the extended network of trusted independent advisors, we are well-positioned to bring world-class capabilities to clients across Europe, the Middle East, Africa, and Asia.”

Victoria Zagorsky, Chief Insight, Strategy and Digital Transformation Officer at IMEA, stated, “We are proud to collaborate with to bring cutting-edge payments expertise, innovative education, and content and visual design capabilities to our clients across the Middle East, Africa, and Asia. Our partnership with reinforces our commitment to advancing payments and fintech in the region, and we are excited to offer our clients access to their unmatched capabilities in these areas. Together, we will provide our clients with the tools and resources they need to succeed in an ever-evolving payments landscape.”

To keep updated on technology news, trends and insights, businesses can follow on LinkedIn and join IMEA FinTechX community at

For further enquiries, please contact: [email protected]

IMEA: [email protected]